Compass Playbook Rebranded: A Clean Machine
Don't you just love the feeling of clean sheets? A freshly reorganized closet? There's something wonderful about going through and clearing out old clutter or cleaning something you use every day as a special way of appreciating it all over again.
When you look at it from the standpoint of energy, it takes on a whole new and powerful meaning.
I first wrote the original edition of Compass Playbook in 2011. The framework was an incredibly powerful breakthrough in my ongoing journey of self-expression and creativity. But I didn't realize the potential it had to really shift people's lives.
When I was in Taos, New Mexico, last year for my annual mountain writing retreat, I was inspired to resurface and reinvigorate Compass. I am in a completely new place now, with new thoughts, new learnings, and a more profound desire to be a real guide.
2014 brought a new year and a new plan to dust off Compass and create a new impression of the brand and the idea that so profoundly impacted me in 2011. That is now manifesting as a rebranded Compass, new website and entirely new conversation to lift the framework to a more full expression of its true potential.
When I originally designed the Compass Playbook book, my idea was to create a brainstorming book that inspired the reader to take a pen to every page of the book, including the cover. This was why the cover was so open, white and plain.
I created the compass rose graphic in Adobe Illustrator, and used the bug throughout the book and as a mark for the branding of Compass. Pretty straightforward, I'd say. The text was more traditional, using a serif font and spaced out kerning. It worked for where it was at that time.
As my desire to evolve the brand and modernize it so that it was a more appropriate reflection of where I want to take Compass now, I came up with a more elegant expression of the logo. I took the black halves of the north and south points of the original compass rose, modified them and created the new graphic bug. I also balanced the text of COMPASS and PLAYBOOK so they were more equal, as if they were making the east and west of the new compass rose. This is the final design:
The new "rose" bug has several subtleties that I really enjoyed watching come to fruition. The first is the sheer simplicity of the bug. It also has a "lightening bolt" feel to it. But what is really cool is that the fact that it is a north and south direction meshes with the basic element in the Compass framework of choice. You always have a choice in what you think about any given topic. And that is where the power of Compass lies.
I decided to keep it black and white with halftones to continue to indicate that Compass is a framework and quietly rests in the background of the reader's inspiration. It is still a blank canvas, a place to come and work, play and innovate a life of fulfilled desires and real joy.
The rebranding is good, and I feel really satisfied with it and know that it will support where I want to take Compass for the foreseeable future.